Conceptual Project
Masdar City
Tags: Marketing, Presentation-Design, Sustainable Urban Design, Premium Custom Design
As a supporter of environment-friendly, green, and sustainable initiatives, I wanted to do a project on sustainable urban design. Masdar City came up several times while I was doing my research. I liked what they were doing, and the initiative naturally fit into what I wanted to do. So, I took time to further research who they are and what they were doing and came up with an idea of what a presentation design might look like if Masdar City was my client.
Disclaimer
Neither Masdar City nor any of its affiliates hired me for this project. I undertook this initiative on my own to explore my capacity to work with large organisations on high-stakes projects. The data were generated based on publicly available information of Masdar City and Masdar, and the contents of this presentation should be taken for demonstration purposes only.
Understanding the Client and Their VisionLaunched in 2006 near Abu Dhabi, UAE, the Masdar City project is an ambitious undertaking to create a sustainable, zero-carbon city. It is spearheaded by Masdar (Abu Dhabi Future Energy Company). Their goal is to demonstrate how advanced green technologies, renewable energy systems, and sustainable urban planning practices can minimise environmental impact. My role was to design a presentation that would communicate this vision effectively to a potential partner, a green tech company titled “Green Horizons Technologies” (fictional).
The Design ProcessI began the project by identifying the core brand values: sustainability, innovation, clean energy, urban efficiency, eco-friendliness, and carbon neutrality. These values guided the design process.I gave my best effort to imagine the target audience: Green Horizons Technologies. Their values were categorised as innovation, scalability, sustainability, profitability, efficiency, and technology-driven. This informed the narrative and visual style of the presentation, and I worked towards positioning Masdar City as a premier hub for this company.For this project, I prioritised quality over quantity. The goal was to pack the information into a 10-slide presentation. I designed iteratively, with slides undergoing multiple revisions to ensure high quality. I made use of design assets and third-party resources to achieve a clean look while also expediting the process.
Credits
Before diving in, a little credit is due. I borrowed a few assets under fair use policy and guidelines for this project. These include:Icons:
- Grid (Sun) icon: Sourced from IconJam/Flaticons, with CC Attribution.
- Water (Droplet) icon: Sourced from Bartama Graphics.
- Solar (Solar Panel) icon: Sourced from Freepik.
- Bus (Transport) icon: Sourced from Ahmad Roaayala.Images:
- I downloaded images from Masdar City's publicly hosted website. You can find them here: Masdar City.
- 3D/Concept Art/Sketch of Windmill + Solar: upklyak/FreepikOther:
- Magic Pattern SVG-Chart Generation: Used for generating dummy graphs.If you believe I have an item that has not been credited by mistake, please let me know; I will update the credits.
Hint
Click/Tap to enlarge the Slides
Visual storytelling was another core focus with typography and layout. Initial designs were very crowded, but I was able to simplify them into a minimalist look.
The project starts with a grim reality of an urban concrete jungle, implying suffocating life in a crowded city. It quickly shifts to Masdar City's vision to alleviate scenarios like this. The next few slides help the audience understand what Masdar City has been working towards. The images help the audience understand the scale of impact and values added. With these snapshots being shown, the audience is appealed to the possibility of a partnership and how they can work together with the management team towards a sustainable opportunity.
My goal was to help my client communicate to their prospective partner how partnering with Masdar City aligns with both financial goals and environmental sustainability. I used my skills, assets, and tools to achieve that through visual storytelling.
Ultimately, this project wasn't just about aesthetics; it was about crafting a message that would inspire action for the viewers. I tried my best to fit the client's goals with creative design and produce a presentation that is both informative and engaging. That is my gift to the movement for a safe, green and a sustainable planet.
Personalised and visually appealing presentation slides make a strong and memorable impression on your audience. If the audience remembers something unique about you, you can be sure they are taking your message home with them.I would love to help you score that strong impression. Let's chat!
Conceptual Project
Alpenrose Blumendorf
Tags: Marketing, Presentation-Design, Hospitality, Tourism
Alpenrose Blumendorf is a Conceptual Project by Muhammad 'Mustafa' Monowar testing his capacity to create presentation slides that require exceptional layouts, compelling visuals, and effective typography skills.The vision was to create a set of slides that not only thematically align but also incorporate design that adapt to versatile situations elegantly.The project revolves around Alpenrose Blumendorf, a fictional eco-friendly hotel and its owner the Alpenrose Group, headquartered in Switzerland.Adrian Steiner, the Chief Marketing Officer of Alpenrose Blumendorf reflects on the history of Alpenrose and emphasizes the importance of doubling down on marketing efforts in a post-COVID world.
The Context
The Alpenrose Group is a leading hospitality company specializing in the development and operation of luxury eco-resorts across Switzerland.Founded in 1908 by the Werner Family, The Alpenrose Group has grown into a respected brand synonymous with exceptional service, breathtaking locations, and a deep commitment to environmental responsibility.The management team will be meeting at a conference where the client, Adrian Steiner, Chief Marketing Officer of Alpenrose Blumendorf, will deliver a talk.The discussion will delve into the history of Alpenrose Blumendorf, its remarkable resilience during the COVID pandemic, and the opportunity to strengthen its future by prioritizing a renewed focus on marketing.
The Client and The Requirement
The client requires a set of thematically aligned slides that will be used in his presentation. The final slides should be professional, minimal, sophisticated, easy to look at, and engage the audience through storytelling elements.Specific focus to be made to exhibit:
- The Agenda of the Conference
- The Locations of the Hotels owned by The Alpenrose Group
- The rich history of Alpenrose Blumendorf
- The Timeline of The Alpenrose Group
- A brief overview of The Alpenrose Blumendorf’s Performance
- A catching Call to Action (CTA)Note: In order to simulate a real life challenge and context, Client Profile and Requirements were generated using AI.
The Process
Mustafa explored multiple iterations to finalize the color palette, typography, and visual elements for the slides. Each step involved carefully understanding the project’s requirements and refining the design with feedback, ensuring every slide met the desired standard. Additional iterations were conducted to maintain consistency and craft a cohesive, story-like flow across the entire deck.Note:
1. Due to time and scope limitations, this design preview showcases only select sections of the presentation, arranged in a narrative sequence. While more slides could not be included, these sections are designed to represent a broader, more detailed slide deck.
2. You can click / tap on the images and view in full-screen
The Design
Mustafa’s slide designs stand out for their visual appeal, achieved through thoughtful color choices and a professional aesthetic. Despite sections with heavier text, the slides maintain a minimal and uncluttered look, thanks to strategic use of white space. Clean typography enhances the flow, while consistent layouts ensure a polished and cohesive presentation.To complement the event, a professionally designed cover slide was created, perfectly setting the tone for the presentation.
Maps highlighting various locations helped the audience quickly visualize where the hotels were situated, accompanied by brief background details.The exploration concluded with a focused spotlight on Alpenrose Blumendorf.
The story of Alpenrose was presented on-screen in a clear and concise manner, avoiding information overload and keeping the audience engaged.
A timeline provided a quick overview of Alpenrose's history, offering a concise snapshot of key milestones. For those interested in exploring further, the slides were accessible on their tablets for a deeper dive.Special attention was given to visualizing the data using carefully designed cues. These visual elements helped the audience grasp the story of Alpenrose Blumendorf's resilience during the pandemic by connecting the data to its broader context.
Infographics provided the audience with a clear, bird’s-eye view of the landscape and the competition, presenting key information in a compact and easily digestible format.
The presentation concluded with a powerful call to action, leaving a lasting and compelling impression on the audience.
Mustafa is dedicated to delivering innovative and impactful solutions for his clients. This independent project showcases his skill in creating a diverse range of slide types suitable for marketing and sales purposes, all unified under a consistent brand theme. Each slide is designed with clarity and engagement in mind, blending minimalism with subtle storytelling elements. The result is a professional, aesthetically pleasing presentation that effectively communicates the client’s message.
Thank you for reading.Everyone uses templated presentations these days. But being rare is a powerful feeling. As a Presentation Designer, my mission is to help you get to that place. I design unique custom-designed Slide-Decks for you, and you do your thing– win your audience with grace.Are we doing it?
Project
Al-Riyadh Palace Hotel
Tags: Marketing, Presentation-Design, Slide-Redesign
This presentation design, crafted by Muhammad 'Mustafa' Monowar, showcases a redesigned presentation slide deck for the fictional organization Al-Riyadh Palace, Kingdom of Saudi Arabia (KSA).Created as part of an independent project, the design highlights advanced presentation design capabilities tailored for Marketing and Sales purposes. Each slide is optimized for clarity, engagement, and professional aesthetics.This project serves as a demonstration of design expertise, offering a compelling look at how effective visuals can elevate storytelling and branding in a corporate context. The work underscores Mustafa's commitment to innovative and impactful presentation design.
About the Client
Al-Riyadh Palace Hotel is a luxurious oasis nestled in the heart of the bustling city, exuding traditional Arabian elegance and modern comfort. The hotel is designed to offer a haven of tranquility and sophistication for both business and leisure travelers.
Requirements
The client is a Senior Official in the Marketing Department who reached out on redesign a slide that will be used in a marketing presentation. It has to be professional, subtle but sophisticated, and easy to look at on screen, engaging, should be professional.Note: In order to simulate a real life challenge and context, Client Profile and Requirements were generated using AI.
Process
The process began with defining a color theme, typography, and visual elements to reflect the luxury persona of Al-Riyadh Palace. This foundation guided the creation of layout wireframes, balancing aesthetics and functionality.Initial drafts showcased the envisioned style, followed by iterative refinements driven by client feedback to ensure quality. Once the slides met high standards, a final review ensured cohesion, consistency, and error-free delivery, resulting in a polished, professional presentation.
Outcomes
The presentation design balanced visual appeal and functionality. A minimalist style, with subtle color gradients and a focus on clarity, created an engaging experience for both in-person and virtual audiences.
